Privacy Policy

Last updated: 3 August 2026

This Privacy Policy explains how Charmer AU collects, uses, stores and shares personal information when you visit charmerau.com, place an order, contact us or otherwise interact with Charmer.

Charmer AU is an Australian-operated online menswear business, ABN 33 438 430 817.

For privacy enquiries, contact:

customercare@charmerau.com

Information we collect

Depending on how you interact with Charmer, we may collect:

• your name;
• email address;
• telephone number;
• billing and delivery address;
• order and purchase information;
• product preferences, sizing enquiries and correspondence;
• payment status and limited transaction information;
• information supplied when requesting a return, refund or customer-service assistance;
• website activity, device information, browser type, IP address and cookie data;
• marketing preferences and newsletter subscription status.

We aim to collect only the information reasonably required to operate Charmer, process orders, assist customers, improve the website and meet our legal obligations.

Payment information

Payments are processed through secure third-party payment providers made available through Shopify, such as Shopify Payments, PayPal, Shop Pay, Apple Pay, Google Pay or other providers displayed at checkout.

Charmer does not directly receive or store your complete credit-card number. Payment providers may collect and process payment information in accordance with their own privacy policies and security practices.

How we use personal information

We may use your personal information to:

• process and manage orders;
• confirm stock and arrange fulfilment;
• send order, dispatch and tracking updates;
• communicate with you about an order or enquiry;
• process returns, refunds and customer-service requests;
• prevent fraud, misuse and unauthorised transactions;
• maintain business and financial records;
• improve our products, services, website and customer experience;
• understand website performance and customer activity;
• send marketing communications where you have subscribed or otherwise permitted us to do so;
• comply with legal, taxation, regulatory and consumer-law obligations.

We will not use your personal information for an unrelated purpose unless permitted by law or you have provided appropriate consent.

How we share personal information

We may share personal information with service providers where reasonably necessary to operate Charmer.

These may include:

• Shopify, which hosts and supports the online store;
• payment processors;
• Cambridge Clothing and authorised fulfilment warehouses;
• courier, postal and tracking providers;
• email and customer-communication providers;
• website analytics, advertising and marketing platforms;
• accounting, technology, fraud-prevention and professional advisers;
• government authorities or regulators where required by law.

For example, your name, delivery address, telephone number and relevant order details may be supplied to an authorised warehouse and courier so your purchase can be dispatched.

We do not sell customer contact lists or personal information.

Shopify provides tools for merchants to manage privacy policies, cookie banners and customer privacy choices. Information processed through Shopify may also be handled under Shopify’s own privacy practices and infrastructure.

Overseas processing and fulfilment

Charmer is based in Australia, but some service providers and systems may process or store information outside Australia.

Most Charmer orders are currently fulfilled through an authorised partner warehouse in New Zealand. Your order and delivery information may therefore be shared with that warehouse and relevant delivery providers.

Other technology and payment providers may also process information in countries where they or their service providers operate.

We take reasonable steps to use established providers and disclose information only where required to provide the relevant service.

Cookies and website analytics

Charmer and its service providers use cookies and similar technologies to:

• operate the website and checkout;
• remember customer preferences;
• understand website traffic and performance;
• prevent fraud and maintain security;
• measure marketing activity;
• personalise parts of the shopping experience where permitted.

Some cookies are necessary for the website to function. Other cookies may depend on your location, browser choices and consent preferences.

You can manage available cookie choices through the cookie banner displayed on the website and through your browser settings. Disabling certain cookies may affect the operation of some website features.

Marketing communications

You may receive marketing emails from Charmer where you have subscribed or otherwise permitted us to contact you.

You can unsubscribe at any time by:

• selecting the unsubscribe link in a marketing email; or
• emailing customercare@charmerau.com.

Unsubscribing from marketing does not prevent Charmer from sending essential messages relating to an existing order, return or customer-service matter.

Storage and security

Charmer takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These steps may include:

• password-protected systems;
• secure Shopify checkout and payment processing;
• restricted access to customer and order information;
• established technology, payment and fulfilment providers;
• reasonable account and device-security practices.

No method of electronic storage or internet transmission is completely secure. Charmer cannot guarantee absolute security, but we will take reasonable precautions appropriate to the nature of the information we hold.

How long we retain information

We retain personal information only for as long as reasonably required for:

• order fulfilment and customer support;
• returns, refunds and warranty matters;
• business, accounting and taxation records;
• fraud prevention and dispute handling;
• compliance with legal obligations.

Information may then be deleted, anonymised or securely retained where continued storage is required by law.

Accessing or correcting your information

You may contact Charmer to request access to, or correction of, personal information we hold about you.

Email customercare@charmerau.com and provide enough information for us to identify the relevant record and verify your identity.

We will respond within a reasonable period. In some circumstances, access may be limited where permitted or required by law.

Australian privacy principles address the collection, use, security, access and correction of personal information. New Zealand privacy principles similarly provide rights concerning how organisations collect, use, disclose and provide access to personal information.

Privacy enquiries and complaints

For a question or complaint about how Charmer has handled your personal information, contact:

customercare@charmerau.com

Please include:

• your name;
• relevant order number, where applicable;
• a clear description of your concern;
• the outcome you are seeking.

We will review the matter and respond within a reasonable period.

Third-party websites

The Charmer website may contain links to external websites or services. Charmer does not control those websites and is not responsible for their privacy practices.

Please review the privacy policy of any external service before providing personal information.

Changes to this policy

We may update this Privacy Policy when our systems, service providers, legal obligations or business practices change.

The latest version will be published on this page with its updated date.